Every once in a while I come across someone who feels that they’ve done enough research, watched enough HGTV episodes, and seen enough YouTube tutorials that they can now sell their own home.
They want to save money, and I get it. But let me explain why it’s never a good idea.
Agents Know How To Market The Home
Agents deal with buyers every day, so they also know what’s trending and what buyers want. A good Realtor can stage, photograph, market, and describe your property based on these trends. Their marketing can attract potential buyers and will get people in the door!
Agents Can List The Home On The MLS
Realtors also have access to the MLS, which means that the home will get even more exposure. First, other agents, who also have access to the MLS, will see the home and inform their buyers. Second, popular sites like Zillow and Redfin, which get their content directly from the MLS, will expose the home to even more buyers. But none of that happens, without being listed on the MLS first.
Most Buyers Will Only Buy Using An Agent
Buyers don’t pay commissions when they buy a home, so they have no vested interest in buying a home without an agent. This means that the buyer will have someone to protect their best interest, but you will not – Even though you’ll be paying their agent’s commission!
Represented Sellers Make More Money
It’s a well-known fact that listed homes sell for more money and in less time. If you sell the home yourself, you may save a few bucks. But if you use an agent, you’ll probably make more money on the sale overall – even after paying the agent’s commission. So it’s worth it!
A lot of people won’t bother looking
Nationwide, only 8% of people attempt to sell their own home, and since it’s not common, most buyers are naturally intimidated by it. The buyer might perceive the sale to be a liquidation, foreclosure, or some other serious flaw associated with the home. Perception is reality. If you want to sell your home for more, you want to make sure it’s shown in the best light possible.
If you’re hesitant about signing with an agent. My advice: don’t be. Just be honest. I always take the time to understand how my sellers are feeling, what they’re afraid of, and their goals for getting the home sold.
If you’re thinking about making a move (or know someone who is), I can help! Let’s chat!